Bet365 is a UK-based online gambling company. It is regarded as one of the worlds biggest online bookmaker, with over 7 million customers in two hundred countries. They are located in the Staffordshire city that is Stoke-On-Trent, where they employ over 2,100 people, making it the largest private employer in the city.

Although being one of the biggest, Bet365 is actually one of the newest bookmakers, founded in 2000 by Denise Coates. Denise received a CBE in 2012 and has been included in lists such as the ‘100 Most Powerful Women In The United Kingdom’ by Women’s Hour at BBC Radio 4. She is the eldest daughter of Peter Coates, current chairman of Stoke City Football Club.

Bet365 did have a chain of betting shops up until 2005, these however were sold to Coral for £40 million, in order to pay off a loan from the Royal Bank of Scotland that they used to start-up. Reported figures for Bet365 in March 2012 show amounts wagered on sports at £12.2 billion, revenues of £646 million and an operating profit of £116.5 million, whilst paying £130 million in tax to the UK Government. eGaming Review magazine has ranked Bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies.

Bet365, Match Live Display

Ease of Use
Bet365 allow many ways to place bets, with online betting, bet via text or phone-call and their mobile applications. They also offer three odds formats, Decimal (European style), Fraction (UK style) and American (US style). Payment methods include Credit/Debit Cards, PayPal, Skrill, Neteller and many more.

Their website, which is updated regularly, uses the full width of your browser to fit a lot more content on one page, making it easy to navigate. Live streaming of a huge number of events over many sports is available to users that have funds in their account, so £0.01 or higher. An alternative to live streaming on Bet365 is their other display option called ‘Match Live’, which you can see in the image on the right. It is very well laid out and they also provide in-play stats, useful for getting a sense of the game if you don’t have a live stream.

Odds & Markets Available
One of the reasons Bet365 is so popular is because of the vast amount of sports and matches that they cover. If you are unable to find the football bet you want on Bet365 it is highly unlikely that you will find it anywhere else! Nearly almost every market they offer is in-play, which works in well with the live streams/match live displays as you are able to watch and asses a match, then place a bet with much better chance of winning. Bet365 are often the first of the online bookmakers to release a new market on a sport, the more markets means more choice, and with more choice means a greater chance of finding the bet that you want.

Free Bets & Promotions
Bet365 offer a very good 100% Initial Deposit Bonus of up to £200 for New Customers. In order to qualify for the bonus, follow these simple instructions: In order to qualify for your bonus, please follow these simple instructions:

1. Open an account, make a deposit of £10* or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of £200*.

2. Once you open your account they  will send you a 10 digit Offer Code ending in ‘NCDB2’ via email. To claim your bonus, simply make a qualifying deposit, select Members from the Services menu, go to Offers, then Enter Offer Code.

3. To bet with your bonus, simply play through the amount of your deposit once on the sports and markets of your choice. You will need to play through your deposit and bonus three times prior to making a withdrawal.

In terms of day-to-day promotions with enhanced offers Bet365 is lacking, compared to other bookmakers such as Betfair & Coral. If they was to improve this part of their service then we would be able to give them the full 5 stars for Free Bets & Promotions.

Customer Service
Bet365 has several ways of contacting them, via Live-Chat, Phone, E-mail and Post. The quickest way to get through to a Bet365 advisor is through the Live-Chat service, new and existing customers can get help on deposits, withdrawals, technical problems, login problems, offers/promotions, bet queries/rules and help navigating the website and mobile application. Getting through to a live-chat advisor is often instant, however if many people start to queue for the same problem ( e.g needing a bet to be settled ) then you could be waiting several minutes.